Sports Illustrated 50th Anniversary

Tour creative direction and design

Opening day - Newport, Rhode Island

Event entrance

Event "Village"

Opening day - Newport, Rhode Island

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With a footprint the size of a football field, the interactive tour was an assembly of three 18-wheel tractor trailors, a mobile stage and a dozen semi-enclosed branded environments.

Sponsors included Toyota, Starter, Best Buy and Starwood Hotels and Resorts.

The year-long tour concluded after 34 stops, 2+ million visitors, and local and national media coverage that surpassed all expectations.

AGENCY: Jack Morton