Gannett Broadcasting Affliliate News- Proposed

The Gannett challenge:

"Reinvent local news"

Show and tell viewers why local affliate news is important and relevant. "Make us look different and compelling."

Starting with objective research and ideation we created a dynamic strategy and three intial approaches to help Gannett achieve their goals. Then we honed in on a innovative approach to create a prospective design for their flagship KING 5 in Seattle.