The American Heart Association hosts an annual meeting, with an international roster of world class researchers and medical professionals who present new and cutting edge science in the cardio vascular field.

The event strategy supported a design for a general session, (seating approximately 30 thousand attendees), space for breakouts and small lecture spaces, and a main exhibit area.  

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For this event we reimagined the trade show design with a "spoke and hub" layout, seamlessy combining the AHA brand with their exhibitors.