The American Society of Hematology hosts an annual event for a global audience of researchers and members of the medical profession. The site, The San Diego Convention Center, supports a general session environment, a large trade show, and private meeting spaces.

Approximately every three years the look and feel of the interactive events transition to a new brand presence. 

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Working closely with an internal team, the scope includes all graphics, signage, and the trade show presence from the ground up.