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Lincoln MKZ Launch

Event concept and renderings

We developed a pilot program to introduce drivers to the new Lincoln Motor Company's new line of vehicles by aligning the luxury product  with exclusive and memorable life experiences.

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The MKZ was personally delivered to the attendee's home by a brand concierge. The experience included a test drive, a VIP concert by a name act, and invitation-only celebratory, candlelit meal. 

 

AGENCY: Xperience Communications

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