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Lincoln MKZ Launch

Event concept and renderings

The pilot program to introduce drivers to the new Lincoln Motor Company's new line of vehicles by aligning the luxury product  with exclusive and memorable life experiences.

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The model automobile was personally delivered to the attendee's home by a brand concierge. The experience included a test drive, a VIP concert by a name act, and invitation-only celebratory, candle lit meal. 

 

AGENCY: Xperience Communications

( Click on image to Enlarge )

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