"Live from the Orange Carpet" was the theme of the Nickelodeon Upfront. The experience started with a step-and-repeat outside the Nokia Theater and flowed indoors to a pre-function cocktail hour and finally a stage featuring a "slime" curtain and a rotating, branded Zeplin.

For the annual Licensing Show at the Jacob Javitts Center the famous Nick Splat exploded throughout the entire environment.